Please refer to job number 0303. Click here to apply.
Title: Senior Brand Manager
Industry: Food Processing & Manufacturing
Reports To: VP Marketing
Job Location: Midwest
Position Responsibilities:
Brand Manager is responsible for cross-functional leadership of one of the Company's portfolios to achieve specified volume,
profit, and share. Responsibilities include development of the long term strategic plan, the annual marketing plan and operating
budget, and leadership of the cross functional team in development of all programs to achieve established goals.
Primary Responsibilities:
Through leadership of the Brand and Business Team, the Brand Manager is responsible for the following: Coaching, training,
skill development, and career planning within the brand group. Achieving and maintaining a high level of morale among the brand
and business team. Establishing with senior management, the short and long range tonnage, profit and market share objectives.
Responsible for P&L Setting priorities and leading Sales, Sales Promotion, Legal, Creative Services, R&D, Finance, Production,
Production Planning, Quality and the Agency in achievement of the Brand s business objectives Identifying new product and line
extension opportunities, directing R&D activities in product development and testing; developing business plans and marketing
programs Working with Market Research to develop an ongoing base of knowledge to achieve a thorough understanding of both
the consumer and the product Developing innovative approaches, solutions, and specific plans to more effectively and efficiently
manage the business system Updating and reporting to Management as necessary Leading key activities including Recruiting,
Task Force.
Education Required: MBA pref.
Position Experience:
Strong previous CPG background, "High creativity and strong, growth orientation.” Demonstrated significant marketing success
driving copy development, positioning, consumer insights, and innovative marketing programming,” New Products and Innovation
experience. Proven track record in growing an established business. Demonstrated ability to deliver top line growth. This position
has direct reports
Other Remarks:
This position has a significant responsibility to delivery actionable new business plans that will impact the overall sales and
profitability of this major CPG company
Jay Wren - consumer packaged goods
mobile Phone, Cell Phone, Coupon,
In-Store Merchandising, In-Store
Advertising, Marketing Services, CPG,
Promotional Services Sales Recruiting
Specialist. Jobs