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Refer to job # 0304. To apply click here.
Title/level: Brand Manager(SR)
Class of Trade: Grocery, Mass, Drug, Dollar
Position Level: Manager/Sr Manager
Position Reports To: Group Manager
Job Location: Northeast Relocation: Yes
Position Responsibilities:
Develops, implements and evaluates Marketing activities to meet profit and sales objectives. Responsible for decision-making
activities and the overall coordination necessary to properly set direction for and lead a brand. Must demonstrate mastery of
marketing techniques as well as both leadership and management/ supervisory skills
ESSENTIAL FUNCTIONS: Develops, gains agreement to, and executes brand objectives, strategies and projects to achieve Plan
sales and profit. Responsible for setting as well as ensuring Plan sales and profit as well as share and awareness goals are met.
Takes lead role in developing and analyzing facts and trends of the product category, competitive product entries, and consumer
usage and attitudes with Market Research, Sales, R&D and advertising agencies; recommends action to capitalize on profit
opportunities or correct problem areas. Manages complex multi-faceted marketing plan. Utilizes strong leadership skills to
manage multiple vendors to ensure marketing plan is delivered at superior level. Directs assistant or manages the following, as
staffing dictates. Evaluation and analysis of market conditions. Make recommendations for revising strategies and the Operating
Plans as needed. Understand implications of the recommendations and is prepared with contingencies and alternative course of
action. Takes active role in people development. Responsible for the development and execution of personal development plans.
Responsible for the growth and/or improvement in their direct reports work. Develops customer strategies. Understands role each
customer plays and how to successfully market our products through our key customers. Develops, recommends and coordinates
trade and consumer promotions with Sales and Logistics Departments. Works with Market Research Department to identify,
analyze and implement programs based on consumer insight and trend data. Is able to effectively link consumer insights into
tangible, strategic plans. Responsible for brand forecasts in conjunction with Sales and Sales Forecasting departments.
Coordinates closely with manufacturing locations to assure proper customer service. Identifies issues and solves / provides
recommendations Leads copy development and media objectives in conjunction with the advertising agencies. Can effectively sell
advertising plan to Sr. Management and gain agreement with key decision makers. Takes lead role in developing packaging form
and design in coordination with Packaging Design, R&D, Purchasing and Manufacturing. Brand legal issues as well. Takes lead
to ensure category and positioning information for selling materials is available; works with Sales to identify special selling
opportunities or problems and recommends appropriate action. Participates actively in Sales calls.
Direct Reports: Yes
Position Experience: Bachelor’s degree required. MBA preferred. Minimum 4-5 years experience in consumer packaged goods
marketing. Proven leadership and strategic abilities. Must be a decisive, action-oriented individual with experience leading others.
Proven ability to communicate cross-functionally. Proven ability to effectively communicate to Sr. Management. Must have
excellent written and presentation skills. Proven ability to work effectively in/on teams.
Title/level: Brand Manager(SR)
Class of Trade: Grocery, Mass, Drug, Dollar
Position Level: Manager/Sr Manager
Position Reports To: Group Manager
Job Location: Northeast Relocation: Yes
Position Responsibilities:
Develops, implements and evaluates Marketing activities to meet profit and sales objectives. Responsible for decision-making
activities and the overall coordination necessary to properly set direction for and lead a brand. Must demonstrate mastery of
marketing techniques as well as both leadership and management/ supervisory skills
ESSENTIAL FUNCTIONS: Develops, gains agreement to, and executes brand objectives, strategies and projects to achieve Plan
sales and profit. Responsible for setting as well as ensuring Plan sales and profit as well as share and awareness goals are met.
Takes lead role in developing and analyzing facts and trends of the product category, competitive product entries, and consumer
usage and attitudes with Market Research, Sales, R&D and advertising agencies; recommends action to capitalize on profit
opportunities or correct problem areas. Manages complex multi-faceted marketing plan. Utilizes strong leadership skills to
manage multiple vendors to ensure marketing plan is delivered at superior level. Directs assistant or manages the following, as
staffing dictates. Evaluation and analysis of market conditions. Make recommendations for revising strategies and the Operating
Plans as needed. Understand implications of the recommendations and is prepared with contingencies and alternative course of
action. Takes active role in people development. Responsible for the development and execution of personal development plans.
Responsible for the growth and/or improvement in their direct reports work. Develops customer strategies. Understands role each
customer plays and how to successfully market our products through our key customers. Develops, recommends and coordinates
trade and consumer promotions with Sales and Logistics Departments. Works with Market Research Department to identify,
analyze and implement programs based on consumer insight and trend data. Is able to effectively link consumer insights into
tangible, strategic plans. Responsible for brand forecasts in conjunction with Sales and Sales Forecasting departments.
Coordinates closely with manufacturing locations to assure proper customer service. Identifies issues and solves / provides
recommendations Leads copy development and media objectives in conjunction with the advertising agencies. Can effectively sell
advertising plan to Sr. Management and gain agreement with key decision makers. Takes lead role in developing packaging form
and design in coordination with Packaging Design, R&D, Purchasing and Manufacturing. Brand legal issues as well. Takes lead
to ensure category and positioning information for selling materials is available; works with Sales to identify special selling
opportunities or problems and recommends appropriate action. Participates actively in Sales calls.
Direct Reports: Yes
Position Experience: Bachelor’s degree required. MBA preferred. Minimum 4-5 years experience in consumer packaged goods
marketing. Proven leadership and strategic abilities. Must be a decisive, action-oriented individual with experience leading others.
Proven ability to communicate cross-functionally. Proven ability to effectively communicate to Sr. Management. Must have
excellent written and presentation skills. Proven ability to work effectively in/on teams.
Jay Wren - consumer packaged goods
mobile Phone, Cell Phone, Coupon,
In-Store Merchandising, In-Store
Advertising, Marketing Services, CPG,
Promotional Services Sales Recruiting
Specialist. Jobs
mobile Phone, Cell Phone, Coupon,
In-Store Merchandising, In-Store
Advertising, Marketing Services, CPG,
Promotional Services Sales Recruiting
Specialist. Jobs