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Job Title:  Marketing Director
Location:  Dallas, TX

DESCRIPTION:
This company is a fast growing sales and marketing company specializing in the development of personal beauty
products. We are seeking a dynamic, creative individual with outstanding communication and marketing skills for a
fast-paced work environment with great salary and benefits. You will report to the VP of Sales & Marketing and will
work with key individuals on a variety of sales and marketing. Marketing Director is also responsible for ensuring the
Marketing Department conforms to the company’s quality system procedures as documented.


RESPONSIBILITIES:
•        Establish and or meet product/project objectives within specified time and budgetary requirements.
•        Develop business plan for products and establish processes for product launch.
•        Support the marketing needs of the sales team
•        Oversee Public Relations efforts
•        Strategically create and launch national advertising campaigns
•        Identify opportunity areas of growth by effectively using market research and competitive intelligence
•        Direct retail and club-store branded packaging strategy
•        Develop strong brand awareness
•        Direct market research projects on an as needed basis
•        Directs the corporate website and internet marketing strategy
•        Manages in-house creative group
•        Develop meaningful product positioning for product lines that creates added value versus competition and
effectively communicates product advantages to the target audience
•        Market and promote initiatives to the sales force and customers to ensure corporate objectives
•        Manage the development, production, and distribution of all marketing materials to support sales and marketing
activities; this includes sell sheets as well as customer-specific presentations and point of sale materials


REQUIREMENTS:
•        Four-year degree in marketing or related field plus 5-7 years prior experience in managing and executing product
marketing of personal care products
•        Ability to strategically plan and successfully execute all phases of marketing
•        Work directly with outside vendors, publications, and sales personnel
•        Capable of prioritizing and simultaneously managing a variety of tasks
•        Must be a team player with experience working with cross functional teams required
•        Excellent working knowledge of Word, Excel, and PowerPoint
•        Strong customer service focus
•        Excellent organization and follow-ups skills
•        Copywriting skills a plus