“Be a yardstick of quality.”
Steve Jobs continually turned down the first, second, third, fourth, ad infinitum versions of software and hardware design. He operated continually on the premise that everything could be improved. He continually pushed his employees to make products that served consumers at a higher level than any other product on the marketplace.
“Design is not just what it looks like and feels like. Design is how it works.”
The products that Apple produced under Jobs are simple to use and they simply work.
“Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?”
Apple products enable consumers to do things: listen to music, write letters, phone people, take pictures and videos, draw pictures. Do things.
“It’s not a faith in technology. It’s faith in people.”
There is no human technology. There is only humankind. To this day, humans create technology. Technology does not create people. Companies must place their faith in the people who work for the company to use and innovate from the current generation of technology to the next generation of technology. The next generation of technology is not on a computer but is rather between the ears of the employees.
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
A keep aspect to Jobs approach to leadership was to drop projects that were a drain on the resources of Apple so that the company could focus on the things that brought success.
“Real Artists Ship.”
No artist contributes anything to the world until the artist puts that work in front of the eyes of other people. No matter how beautiful the product, no company can make money until it ships the product.
Put forth your best effort. Create your finest product. Then give it to others to check and give you feedback. Listen to your critics. Challenge yourself to see how you can make your creation more useful or of greater service to your customer. Then create a better product or service everyday. Don’t try to make more money every year. Try to give your customers better products and services every year and count that the money will come from people who trust you for refusing to compromise on your work.
The most useful source of Steve Jobs quotes is Walter Isaacson’s biography, Steve Jobs