Best Buy’s Store-Within-a-Store Bet is Paying Off.
I read a “Forbes” article a few months back. The article discussed the dangers to Best Buy as a brick-and-mortar retailer now faced with competitive online powerhouses. Best Buy is also an online retailer as well as a brick-and-mortar retailer.
In this “Advertising Age” article, author Ashley Rodriguez explains how Best Buys’ store-within-a-store concept is adding sales and profits to it brick-and-mortar business model. “The world’s largest electronics chain posted its fourth-straight quarter of same-store sales gains thanks to higher demand for appliances, TVs and phones, and is preparing to offer top brands like Apple and Microsoft even more shelf space heading into the holiday season.” Read more at the source: Best Buy’s Store-Within-a-Store Bet is Paying Off | CMO Strategy – Advertising Age
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