Social media strategy for careers and business
Do you post on social media for your job or your business? Jobs seekers find social media a great place to promote their career move. Businesses market their products through social media pages and membership groups.
The time to build your audience on social media is before you actually need it. If you find yourself in need of a job and you have no one in your social media network, you are less competitive than a person who has thousands of people in their network.
If you are managing a business that is planning a brand launch next year and have no business pages on social media, you are in a less competitive position than a company that has business pages with thousands of likes and followers.
As you build your audience on social media, you will be more effective by posting when your audience is online to see your post.
Best Times to Make Social Media Post
The best times to make social media post can vary with the audience and the product. You can track your own results. Pay attention to when you get the most likes, profile views, and comments.
I find that these are best times for me to post on social media. I post from the Pacific Time Zone.
6:00 AM – 5:00 PM weekends
8:00 AM – 12:00 PM weekends
8:30AM – 6:00 PM Any Day; However, late afternoon gets a better response for posts to LinkedIn groups. The volume of competing posts swamp the posts I make late in the evening and earlier in the day.
12:00 PM – 8:00 PM weekends
Content is more valuable than the time of the post.