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Animals, beer, women in bikinis, aging actors — all the things that one would expect from Super Bowl commercials were present and accounted for this year. TIME grades the ads of Super Bowl XLVI via Bud Light Platinum, ‘Factory’ | Best, Worst Super Bowl Ads: Animals, Beer, Bikinis | Entertainment | TIME.com.
Picture Courtesy Mashable.com By line Lauren Drell “Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. She’s not just buying for herself; she’s also buying for the baby, the toddler, the teenager and for the entire soccer team. Continue reading 7 Tips for Marketing to Moms – Mashable.com
By Kate MacArthur, AdAge “As Kraft Foods prepares to split its North American grocery and international snacks businesses in 2012, the company will roll out some 70 products in the first quarter, including several new brands and expansion of product lines launched earlier this year. Among the biggest introductions, the Northfield, Ill.-based Continue reading Kraft Unleashes Blitz of 70 New Products | News – Advertising Age
100 Leading National Advertisers is Ad Age’s annual ranking of the 100 largest U.S. advertising spenders. This online version includes Marketer Trees, a database showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending. Ad Age started the LNA report in 1956. Read more via 100 Leading National Continue reading 100 Leading National Advertisers | Data Center: Marketers / Advertisers – Advertising Age
100 Leading National Advertisers is Ad Age’s annual ranking of the 100 largest U.S. advertising spenders. This online version includes Marketer Trees, a database showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending. Ad Age started the LNA report in 1956. Read more via 100 Leading National Continue reading 100 Leading National Advertisers | Data Center: Marketers / Advertisers – Advertising Age |
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