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Career Marketing Tips

Jay Wren & Associates is an executive search firm that recruits sales and
marketing people of every function: direct sales, broker sales, sales training,
merchandising, planning and technology, category management, trade
marketing, market research, product management, media and agency planning,
budgeting, and strategic trade alliance.  The firm specializes in the consumer
package goods industry (that is, companies that make soap, food, health and
beauty aids, beverages, etc, and the suppliers to these companies) and
conducts searches for companies of all sizes from Fortune "100" to less than
100 million dollars in sales.

Below are ten common tools and suggestions others have found helpful in
making an effective career move.

1.  Reference material
a. Directory of Executive Recruiters
b. Standard Directory of Advertisers
c. Trade Journals
d. Cost of living and compensation information:                                                      
                  
http://www.jaywren.com/compensation.html
2.  Work your network by making a list of every possible contact you have ever
made in business and contact these people for ideas and opportunities.
3.  Ask for referrals of every person you contact.
4.  Lay out your goals as specifically as you can, but be aware that the more
flexible you are in terms of money, location, and opportunity the more
opportunities you will have available to you.
5. Contingency recruiter or retained recruiter?  In practice, how a recruiter is
compensated is not nearly as important as what contacts he may have.  
Typically, retained recruiters are conducting searches where the salary is above
$250,000 and involve "C" level managers.
6.  Be organized.  Make a list daily of your contacts, what you discussed what
action you have taken and what action needs to be taken.
7.  Read the want ads in the local newspaper, national publications, and
especially trade journals. Become an expert on what is in the job market.
8.  Before approaching a company directly, research it thoroughly.  How is it
structured?  Bottler, distributor, direct, or broker sales?  Public or private?  Do
you have a referral to get your foot in the door, etc?  Who are the key managers
for the job you are seeking and to whom do these people report?
9.  Prepare for an interview the same way you would prepare for a major sales
call, business review or planning session where you are the key presenter.
10.  Follow up on contacts you have made.