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“Historically, advertisers in the consumer packaged-goods category have been late adopters in digital marketing mediums, investing little.” Read more. “Historically, advertisers in the consumer packaged-goods category have been late adopters in digital marketing mediums, investing little.” Read more. Excellent reading from Larry Burns, Founder, StartSampling. “Additionally, the BIGinsight Monthly Consumer Survey in December 2012 found that 53.7% of consumers continued to focus more on needs than wants while shopping.” Google has entered the digital coupon market. Has the game changed or is Google just taking another swipe at a highly competitive and deeply saturated consumer market place? See Search Engine Watch Story. Google’s digital coupon patents date back to 2003 . Read more. For decades, Procter & Gamble has spent more than any of its competitors on the development of new products. Procter has even demonstrated its own innovative prowess in fighter brands, that is, marketing a budget-priced brand to fend off competition from store brands and at the same time selling a premium brand in the same For decades, Procter & Gamble has spent more than any of its competitors on the development of new products. Procter has even demonstrated its own innovative prowess in fighter brands, that is, marketing a budget-priced brand to fend off competition from store brands and at the same time selling a premium brand in the same Advanced analysis in pricing, merchandising, assortment, and customer targeting enable CPG retailers to outperform peers. Read more in “Drug Store News.” The U.S. Postal Service has worked out a volume agreement with direct-mail giant Valassis. According to AdAge, the discounts, which commit Valassis to a million additional pieces of mail, ”stunned” newspapers. This deal is not the best news for Newspapers, which have also had their challenges with the electronic media in recent Image: FreeDigitalPhotos.net Nike scored with major product placement with the famous Michael Johnson gold track shoe. With another marketing stroke of genius, Nike put 400 Olympians in flouescent green shoes.
Image: FreeDigitalPhotos.net Nike scored with major product placement with the famous Michael Johnson gold track shoe. With another marketing stroke of genius, Nike put 400 Olympians in flouescent green shoes.
Image courtesy of FreeDigitalPhotos.net
Read More via Marketing: It Really IS Brain Surgery! – Forbes. By Line: Karen M. Kroll Read more. By Line: Karen M. Kroll Read more. By Line: Andy Ellwood Andy Ellwood had the good forturne to witness firsthand what a top performer does to stay on top when Andy was in the audience of a Jay-Z show hosted by American Express. Andy Ellwood’s conclusion is that no one hustles like Jay-Z to put on the best Picture Courtesy Mashable.com By line Lauren Drell “Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. ” Read More via 7 Tips for Marketing to Moms. Picture Courtesy Mashable.com By line Lauren Drell “Mothers are the gateway to sales — women make 85% of purchasing decisions in a household, and often that women is a mom. ” Read More via 7 Tips for Marketing to Moms.
“Leo Burnett Chicago has released its first study of people and behavior highlighting six key consumer trends expected to have a lasting effect on American brands and marketers in 2012 and beyond. Read more. As desktop software for creating direct mail, email, and advertising campaigns becomes more user friendly, it seems that the agency side could be on be end of that stick that is getting shorter. No? Twitter Tests Self-Serve Platform With Advertisers | Adweek. I mean really, doesn’t Ad Age have the most interesting layouts of anyone? Homepage Jay Wren CPG Careers and Jay Wren & Associates SITEMAP
Jay Wren CPG Careers (Jay Wren Associates) is a consumer packaged goods recruiting firm that can help you find career solutions in the CPG industry. The firm also provides daily updates on trends that affect Popularity is not a state of grace. In business, it is treasure hard-won on the battlefields of product development and marketing, then leveraged or squandered or stolen back. Most of the products and ideas showcased here—the stuff we buy, sell, and otherwise consume the most—owe “While extreme couponing may be more of a reality-TV event than reality, coupon usage continues to be one of the most beloved acts of the American consumer, with 81% of shoppers now a fan. That’s the fifth consecutive year of gains, reports Valassis, which recently presented “SC Johnson introduced a version of its popular Windex window cleaner earlier this year that’s sold in a “snip ‘n’ pour” pouch, above left, so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap…Procter & Gamble is scheduled to introduce Tide Pods, a “compacted” American Express Open Forum: The cell-phone to satellite tracking technology helps retailers plan store locations and target their marketing plan. “…Path Intelligence uses geolocation to track customer behavior”
Data Points: Making the Brand | Adweek “The challenges, expectations, and opportunities facing marketers–and clients–in an evolving branding world.”
Data Points: Making the Brand | Adweek “The challenges, expectations, and opportunities facing marketers–and clients–in an evolving branding world.”
FREEINDUSTRYLINKS The CPG Newsletter Marketing/Shopper Trends MarketingDaily Survey indicates that online coupon users spend more money BizReport: CPG brands find online ads pushing in-store purchases Interbrand Best Global Green Brands and Best Retail Brands Social Media/Business Trends FreeIndustryLinks The CPG Newsletter AdAge Ten best ads to come out of Apple under Steve Jobs NY Times Local TV Newscasts Are Expanding Harvard Business Review Has the economy changed innovation? US News and World Report The 50 Best Careers |
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