Census Bureau Releases E-Commerce Stats

The U.S. Census Bureau released its latest* E-stats comparison of e-commerce to total economy.

Description Total E-com (Find Jobs)
Total Manufacturing  5,498,599 2,710,307
Food manufacturing  710,366 340,534
Beverage-tobacco  136,888 85,465
Textile mills 31,473 15,303
Textile product mills 22,081 10,561
Apparel manufacturing 12,860 5,252
Leather-allied 5,598 1,386
Wood product 70,558 21,980
Paper 175,877 86,871
Printing 82,707 32,834
Petroleum-coal 836,813 440,433
Chemical 776,817 366,623
Plastics-rubber 204,515 94,474
Nonmetallic mineral 92,968 31,007
Primary metal 280,153 141,790
Fabricated metal 326,797 127,615
Machinery manufacturing 365,735 178,262
Computer – electronic (Find Tech Jobs) 337,861 170,064
Electrical 120,023 56,081
Transportation equipment 690,437 421,671
Furniture 61,972 26,789
Miscellaneous 156,101 55,312

Manufacturing

Total shipments were $5.5 trillion
E-commerce shipments were $2.7 trillion, up 15.3%
E-commerce shipments approached half of all manufacturing shipments as e-commerce hipments were 49.3 percent of all manufacturing shipments in 2011, up from a revised 47.9 percent in 2010.
• In 2011, five North American Industry Classification System (NAICS) sub-sectors
had e-commerce shipments that accounted for more than 50 percent of their total manufacturing shipments: NAICS 312, Beverage and tobacco product manufacturing, NAICS 336, Transportation
equipment manufacturing, NAICS 324, Petroleum and coal products manufacturing, NAICS 331, Primary metal manufacturing, and NAICS 334, Computer and electronic product manufacturing.
Wholesale (Tables 2.0, 2.1, 2.2)
• U.S. merchant wholesalers including Manufacturers’ Sales Branches and Offices (MSBOs) reported total e-commerce sales of $1.6 trillion in 2011, up 10.2 percent from
a revised $1.4 trillion in 2010. Total sales increased by 12.4 percent to $6.5 trillion in
2011 from a revised $5.8 trillion in 2010.
E-commerce sales were 24.3 percent of merchant wholesalers, including MSBOs, total sales in 2011 which was not significantly different from a revised 24.8 percent in 2010.
E-commerce sales accounted for 17.8 percent of the sales of merchant
wholesalers, excluding MSBOs, in 2011 while e-commerce was 41.7 percent of the sales of manufacturers’ sales branches and offices.2 Services (Table 3)
U.S. selected service industries reported ecommerce revenues were $346 billion in 2011, up 12.9 percent from a revised $307 billion in 2010. Total revenues were $11.5 trillion in 2011, up 3.4 percent from a revised $11.2 trillion in 2010.
• E-commerce revenues were 3.0 percent of total revenues in 2011, up from a revised 2.7 percent in 2010. Retail (Tables 4, 5)
U.S. retailers reported e-commerce up 12.1 percent from a revised $4.9 trillion in 2010.
E-commerce shipments approached half of all manufacturing shipments as e-commerce
shipments were 49.3 percent of all manufacturing shipments in 2011, up from a revised 47.9 percent in 2010.
U.S. merchant wholesalers including Manufacturers’ Sales Branches and Offices (MSBOs) reported total e-commerce sales of $1.6 trillion in 2011, up 10.2 percent from a revised $1.4 trillion in 2010. Total sales increased by 12.4 percent to $6.5 trillion in 2011 from a revised $5.8 trillion in 2010.
E-commerce sales were 24.3 percent of merchant wholesalers, including MSBOs,
total sales in 2011 which was not significantly different from a revised 24.8 percent in 2010.
• E-commerce sales accounted for 17.8 percent of the sales of merchant wholesalers, excluding MSBOs, in 2011 while e-commerce was 41.7 percent of the sales of manufacturers’ sales branches and
offices.

*”Notice of Release: The 2011 E-Stats report was released today. This report summarizes e-commerce statistics from the Annual Survey of Manufactures (ASM), Service Annual Survey (SAS), Annual Wholesale Trade Survey (AWTS), and the Annual Retail Trade Survey (ARTS). The report and associated tables can be found on the U.S. Census Bureau’s website at http://www.census.gov.

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