MediaPost Publications: "Everyday Savers: Not Extreme, But 'Forever Frugal' 11/01/2011"

While extreme couponing may be more of a reality-TV event than reality, coupon usage continues to be one of the most beloved acts of the American consumer, with 81% of shoppers now a fan. That’s the fifth consecutive year of gains, reports Valassis, which recently presented data from its own research as well BIGInsights, NCH Marketing and coupon bloggers in a webinar.”

MediaPost Publications Everyday Savers: Not Extreme, But ‘Forever Frugal’ 11/01/2011.

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