Sample Job Description Director of Marketing

Sample Job Description Director of Marketing

The Director of Marketing will lead the development of innovative, new products that significantly contribute to the attainment of the category goals. In this role the Director will primarily own the strategic direction, product development and the framework for category management for this key branded category.

The individual will have a passion for bringing innovative, successful new products to market. As the leader of the category, with self-directed capabilities, the Director will work with all functions within the organization to represent their respective product lines with a high level of energy, organization and professionalism. The Director is a strategic thinker who strives to align category goals and objectives with company mission, moving forward vigorously with consensus.

Responsibilities include:

Leading a team responsible for a multi-million dollar product category
Developing and communicating fact based definitions for the products, pricing and promotional activities required to achieve the category goals; the right product at the right price at the right time
The development and ultimate achievement of the financial measurements of the category (gross sales, gross margin, EBITDA)
Maintaining an expert level knowledge base of the category, the competition and the consumer (i.e. consumer research methodologies, secondary syndicated data, creative marketing skills to develop the brand) Product Development Strategy – Producing a fully integrated product strategy ensuring cradle to grave product life cycle and renewal plans encompassing product positioning, development strategy and production strategy

Management of Product – Leading the NPD process with Engineering, Manufacturing, and Sales to ensure commitments are met such as: products are brought to market on time or ahead of schedule, products are brought to market at or below costs targets, products are produced to meet customer demand

Product Life Cycle: Planning transition from old to new product, advertising/promotion, identifying needs and acting on recommendations on ways to promote product, maintaining strong departmental and interdepartmental communications ensuring any interested parties have sufficient knowledge of the product lines


Bachelor’s degree in Marketing or Business, MBA desired

10+ years product management and leadership experience within a consumer products company

Excellent communication, listening, and presentation skills

Ability to lead in a dynamic, fast paced, deadline driven environment

Ability to work cross functionally with engineers and other disciplines

Demonstrated management skills to lead and energetically motivate direct reports but also members of

those functions who contribute to the business unit

Strong understanding of the “big-box” retail marketplace

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