Statistics on Children's Media Habits

“Half of kids under 8 (and 40% of 2- to 4-year-olds) have access to a smartphone, iPad or some other mobile media device. Ten percent use these devices daily for an average of 43 minutes. As you might guess, there are some income disparities here. With all the new technologies, however, TV is still king. Seventy-four percent of the media consumption of kids under 8 still consists of the big screen, not the little one.