The Consumer-Packaged Goods Industry: Is It for You?

The Consumer-Packaged Goods Industry: Is It for You?

Are you just beginning your career?  Or perhaps, are you considering switching industries?   The Consumer-Packaged goods industry might offer the career you are seeking.

The Consumer-Packaged Goods Industry Defined:

What is the Consumer-Packaged goods industry?

Consumer-Packaged goods companies sell products essential consumers.  These products they make are ones that consumers buy a frequent basis.  Another term for Consumer-Packaged goods is fast-moving consumer goods.  Consumer-Packaged goods companies stand in contrast to the durable goods industry.  Durable goods companies make products like cars, computers, and appliances.

Categories in the Consumer-Packaged Goods Industry

  • Fresh meat
  • Fresh produce
  • Frozen foods
  • Dairy and deli
  • Shelf-stable canned or bottled foods
  • Health and beauty aids
  • Candy
  • Pet Food Products
  • Home products: batteries, matches, clothes pins
  • Household cleaning products
  • Paper products

Some people do not include fresh products as Consumer-Packaged goods companies.  However, people with experience in other categories of Consumer-Packaged goods crossover to fresh food products companies.

Consumer-Packaged Goods Points of Distribution.

  • Grocery stores
  • Convenience stores
  • Mass merchants
  • Deep discount stores or dollar stores
  • Club stores
  • Drug stores
  • Internet

Fastest growing Sector

The fastest growing sector of the Consumer-Packaged goods company is the natural or organic sector.

Jobs in the Consumer-Packaged Goods Industry

  • Category Analysts
  • Marketing, Brand, Product Management
  • Initiative Specialization to include Innovation and Consumer Insight
  • Custom Research
  • Team Leader and Account Managers
  • Distributor and Broker Managers
  • Directors and Executives
  • Business Development
  • Category Management
  • Trade Marketing
  • Sales Analysts
  • Product Managers
  • Sales Planners
  • Logistics Analysts and Managers
  • Market Research and Analytics

Services and Support Companies for the Consumer-Packaged Goods Industry

  • Free-standing Inserts (FSI)
  • Instant-Redeemable Coupons (IRC)
  • Direct Mail Coupons
  • In-store Coupons
  • Data and analytics support
  • Advertising
  • In-Store Marketing Products
  • Product Demonstrations
  • Shelf Signs or Shelf Talkers
  • Floor Signs
  • Shopping Cart Signs
  • In-Store Radio

Categories in Data Support for Consumer-Packaged Goods Companies

The data industry is a growth industry.  You might want to focus on this sector of the Consumer-Packaged goods industry.

  • Category Management
  • Syndicated Data
  • Panel Data
  • Custom Research
  • Shopper Insights Research

List of Consumer Products Packaged Goods Companies

Top 100 Consumer-Packaged Goods Companies