The Difference Between a Trade Name and a Trademark

TradeMark

By Caron Beesley, Contributor Published: June 20, 2012 Updated: June 22, 2015

“When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? Does a trade name afford any legal branding protection? Can your trade name be the same as your trademark? Simply put, a trade name is the official name under which a company does business. It is also known as a “doing business as” name, assumed name, or fictitious name.”

Source: The Difference Between a Trade Name and a Trademark – And Why You Can’t Overlook Either | The U.S. Small Business Administration | SBA.gov