The Power of Social Media for Employment Vetting

The Power of Social Media for Employment Vetting: Vetting means to investigate a person’s background thoroughly to decide if the person is a right fit for a job.

Yes, vetting goes two ways.  Employers can research applicants on social media.  Applicants can research employers and their companies on social media.

Some of the places to learn more about people include these websites:

  • LinkedIn
  • Facebook
  • Pinterest
  • Twitter
  • Flickr
  • Tumblr
  • WordPress
  • Blogger
  • Quora
  • YouTube
  • Reddit
  • StumbleUpon
  • Google+

There are a few basic guidelines for building an effective online business reputation.

  1. Stay positive in your comments.
  2. Stay away from subjects like race, religion, politics, or sex.
  3. Avoid the social sites when you are tired, grumpy, drinking, or any condition that might lead you to say things that can create controversy.
  4. Stay away from online discussions that are argumentative.

Social media is a real asset for promoting your career and your business.  Plan what you are gong to write.  Use good spelling and grammar.  Have a purpose to what you are writing.  Ask yourself, “What do I hope to do by saying this?”  Polish your personal profile to create the reputation you want to have.

When you are vetting other people, look at what you are reading in context.  If a person makes a joke on Facebook, the context might be right.  It is less appropriate for a person to make a joke on a LinkedIn profile.

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