Is Innovation Waning at Procter & Gamble?

For decades, Procter & Gamble has spent more than any of its competitors on the development of new products.

Procter has even demonstrated its own innovative prowess in fighter brands, that is, marketing a budget-priced brand to fend off competition from store brands and at the same time selling a premium brand in the same category.  (

Spending on the development of new products has dropped to the level of competitors, and competitor Henkel of North America outspends P & G on innovation.  See graph and story at  BloombergBusinessweek.



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