Six Key Consumer Trends for 2012 and Beyond

“Leo Burnett Chicago has released its first study of people and behavior highlighting six key consumer trends expected to have a lasting effect on American brands and marketers in 2012 and beyond.

The study,“HumanKind 2012: The Transformation of Aspiration,” forecasts the evolution of American society as we know it. It deviates from the predictable “Big Plan” to go to school, grow up, get married, have kids and climb the corporate ladder. It’s a new kind of America: Men stay at home, women win the bread and nearly 40 percent of all children are born to a single mom.” Read More via Progressive Grocer

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