The Next Groupon-Killer Might Be Your Bank or Even a Hotel - Tricia Duryee - Commerce

When it comes to companies willing to try and get into the daily deals space, there are very few exceptions.

Everybody wants in: The oddball start-up, substantial media companies like the New York Times, even AT&T and Amazon.

And it won’t stop there. No really, trust me, it won’t.

The next crop of companies that you may start getting offers from could include your bank, or even that hotel chain or airline you use most frequently.This is through a nifty invention called card-linked offers, which honestly isn’t all that new at all. It works very similarly to how your credit card company offers you discounts on rental cars or hotel rooms. But now it’s becoming an ad network of sorts that can accept offers from all kinds and can take place with any brand.

Read more via The Next Groupon Might Be Your Bank or Even a Hotel – Tricia Duryee – Commerce – AllThingsD.