Internet Profile: your internet profile is more than your identity on the Internet. This profile becomes your personal and professional brand. ~ www.jaywren.com
The Contents of an Internet Profile
An online profile has some or all the following elements:
- Your name
- And your comments and likes.
When you publish your profile online, you have listed yourself in Internet databases across multiple search engines. For example, search Jay Wren and you will find multiple listings of my Internet profile.
Your Internet Brand
What you write about yourself and what you comment and like become your Internet brand.
Your internet profile shapes the way people think and feel about you.
Controversy and Risks
Sex, politics, race, religion, and sports are topics that can stain your online profile. These issues are polarizing. People who disagree with your opinions on these subjects have a visceral aversion to you.
Buyers and employers flee when they see online profiles that make them dislike the person or company.
Therefore, only post comments that create the impression you want to create. If you have a career in politics, sports, or religion, post about those subjects. However, be aware that what you say on the Internet can have a lasting effect on your reputation. Once your comments and posts are out there, deleting them without a trace can be difficult.
Where Do You Publish Your Internet Profile?
Furthermore, you can create greater awareness by linking your profile on one site to your accounts at other sites. I have a Twitter account, a Pinterest account, a Facebook page and a Flickr account that link back to this website.
Benefits from Your Online Profile
- If you publish your online profile on your own website, you can sell goods and services directly from your website. In this case, you have more freedom and control over your content and the brand image you wish to create.
- Once you have established an online profile on most social media sites, you can create groups that bring people together. A group attracts members who create content that in turn attracts other people to become aware of your profile from your online group.
- You can extend your professional network and build relationships by helping people through connections, recommendations, or introductions.
- In turn, these people can help you make connections, receive recommendations, and make introductions to new people.
- Your online profile is important to help you set up an image as a person or a company. Through your updates to your online profile, you build your brand.
- Your posts on your profile become like a newsletter and makes it possible for people to follow your updates.
Content in Your Profile
For search engines, content is king. Whenever you post anything on the Internet, you are creating content. As you create content, your name or your company name appears more often in search engine results.
Some companies divert money from advertising to the cost of creating content on social media. By posting content on a regular basis, you create awareness, interest, and engagement. Where you start is through creating your online profile.