Accomplishments: Knowing the Purpose of Your Goals

Accomplishments: Why is it that some companies and some people fail to achieve their goals? How can they define their goals better with stating what they hope to accomplish?

The Benefits of Knowing What You Want to Accomplish

Goals are the things we hope to do.  Before we set goals, we should ask ourselves what we hope to accomplish.

For example, a sales vice president may have a goal for the sales team to average 10 sales calls per day.  By making several calls each day, the sales team increases opportunities for increasing sales.

However, sales teams can go for days, weeks, and even years making presentations to buyers and do little more than deliver an order pad.

On the other hand, if before each call, the sales reps decide what they hope to accomplish on each call and design a presentation that will make their call far more successful.

Successful Companies

Successful companies start with an idea of whom they will serve and what these people want.

Case Study

There are two competing peanut companies (not real companies). The goal of each company is to meet consumer demand for peanuts.  However, Company A realizes that consumer satisfaction is the purpose that will create demand for the company’s peanuts. Company A focuses on taste, price, and availability to exceed customer expectation and builds greater customer loyalty. They focus on accomplishing consumer satisfaction in their product.

Career

For career success, turn the focus from what you can accomplish for yourself to what you can accomplish for your employer. ~ www.jaywren.com

In creating and updating your career plan, take a different view.  If it is your goal to make a lot of money, ask yourself, “What can do I have to accomplish earning money?”

A broader example: your career goal may be to become the president of a company. For some people, what they hope to accomplish is recognition. However, the best way to become president of a company is to accomplish the greatest sales and profits for your company. By aligning what you hope to accomplish with the needs of the company, you will have a greater opportunity to accomplish what you seek in success in your career.

Skills Development: Hard Skills and Soft Skills

Skills development: Skills come in two categories: hard skills and soft skills. In writing you resume and interviewing, you will be more effective when you understand the different types of skills you are listing.

Hard Skills

You can learn hard skills, and you can learn soft skills.

Hard skills are your ability to perform tasks.  These skills are measurable.  For example, typing is a hard skill. The measure of typing skills is the speed and accuracy of a worker’s typing.  Through practice, workers can improve typing skills.

Here are more examples of hard skills.

  1. Accounting
  2. Analysis
  3. Brand Development
  4. Computer Programming
  5. Internet Programming
  6. Data Management
  7. Financial Management
  8. Business Planning
  9. Research and Development
  10. Software applications knowledge (e.g., word processing, spreadsheet, image editing, etc.)
  11. Selling, and others

Soft Skills

Soft skills are personal characteristics that make you a more effective worker.  For example, flexibility and adaptability make you more successful in a rapidly changing workplace. Some people are naturally more flexible than others. Additionally, other workers can develop skills to accept and adapt to a changing workplace.

As a recruiter, I view a simple list of soft skills of little value. Stated without substantiation, soft skills are just puffery. Here is sample list of soft skills that I have seen on resumes:

  1. Adaptable to change
  2. Results oriented
  3. Conscientious
  4. Loyal
  5. Versatile

Soft skills are important to a hiring manager.  During the interview, the best hiring managers will ask you for examples that illustrate your use of soft skills. Here are two examples of how a candidate who has the soft skills of an effective communicator can illustrate those soft skills.

  1. Served as the company spokesperson to the press, radio, and television.
  2. Edited the company’s monthly newsletter.
  3. Wrote the copy for the company’s annual report.

Skills Development: Hard Skills and Soft Skills

Skills development: Skills come in two categories: hard skills and soft skills. In writing you resume and interviewing, you will be more effective when you understand the different types of skills you are listing.

Letting Go: Steps to a More Peaceful Yet More Powerful Mind

Letting Go:  When I get caught up in trying to control everything in my life, I am setting myself up to suffer anxiety and anger.  Becoming aware that I am holding onto painful thoughts and feelings is the first step to a higher level of thought.

Learning to let go of things I can’t control is one of the great lessons of my life. ~ www.jaywren.com

1. Letting Go of People Who Drag You Down

It is healthy to spend time with others. But spending time with people who complain and criticize sours my mood and muddles my thinking.  Hanging out with mentally healthy people helps me become mentally and emotionally healthier.

2. Letting Go of the Past and the Future

Ruminating on the past drains my energy.  Furthermore, holding onto resentments creates a permanent state of anger.

Worrying over things that have not happened creates anxiety that clutters my mind and weakens my ability to solve problems.

Getting out of my head helps me focus on what is in front of me and around me.  This focus enables me to enjoy life and be present for my family, friends, and professionals.

3. Letting Go of Guilt

Carrying around guilt lowers my self-esteem and confidence. There are only two things I can say about guilt.  Either I was wrong and will try not to do it again. I was not wrong and I am not going to worry about it.

4. Letting Go of Fear

Living with fear cripples my mind and imagination.  Many of the things I have feared never happened.

Solutions:  When I feel afraid, I take a deep breath. I step away and take a break.  Often, exercise or rest helps me move beyond the feeling of fear.

5. Letting Go of Mistakes

Everyone makes mistakes. Smart people don’t dwell on their mistakes.

  1. Mistake made.
  2. Lesson learned.
  3. Move on.

Even if I do nothing new, mistakes are inevitable. Moreover, I allow myself opportunities to do new things.  Sometimes I am pretty hard on myself, but I don’t punish myself for being less than perfect.  In a sense, there are good mistakes in that they help me learn and grow.

6. Letting Go of Obsession over Results

When I obsess with the results and not the process, I create pain and lose clarity.

Instead of obsessing over results, I do these things.

  1. I create the goals.
  2. Then I create a plan to reach my goal.
  3. Big projects require adjustments.
  4. Therefore, I update the plan.
  5. However, despite the best plan and the best effort, failure happens.
  6. Worrying about results creates a cluttered mind that makes me less effective.

For example, a retail goal is to make sales.  A store can plan to increase its sales when it increases the number of shoppers in the store and the amount of time each shopper spends in the store. Retail stores focus on the process of getting and keeping shoppers in their stores.

7. Letting Go of Inconsistency

One of the business clichés is to embrace change. Sometimes change is good.  Sometimes change is way to get lost in the wilderness.

Change can create many feelings.  Positive change lifts our spirits.  Negative or uncertain change is stressful.

One solution is to assess the value of changes.  From there, focus your attention and your effort on positive change.  However, don’t focus on the prospects of change.  Remember, we can’t control the future.

8. Letting Go of Being Busy

Leaders set priorities based on the things they can get done today.  This process removes anxiety over things beyond their control.  Focusing on today’s priorities empowers leaders to follow the process of their plans. However, piling extra work on extra work drains my energy and takes me away from the most important things I need to do.

Career Plan: Tailored and Flexible for Your Success

Picking A Career

In picking a career, start with an understanding of what you want to do and what you need to do to have that type of career. First, answer these questions.

    1. What Do You Want to Do?
    2. How Important is Income?
    3. How Well Do You Tolerate Risk?
    4. Where Do You Want to Live?
    5. What Education Do You Need?
    6. What Experience Do You Need?
    7. How Do You Relate to Other People?
    8. Should You Take an Aptitude Test?
    9. Who Hires People Who Match Your Goals and Abilities?

Be Detailed and Specific in Your Answers

Write down your answers to these questions.  Compare one against the other in terms of importance.  Reshuffle the order to match your priorities. Be as specific as possible.  For example, preferences on location can range from one neighborhood to one city to anywhere across the country. Write down whether you want to work from home or work in a place outside of your home.  Write down whether you want to work for yourself or for someone else. Notice how your interests in one of these options can limit or increase your opportunity in others.

Grow and Stay Flexible to Adjust Your Career Plan to Match Changing Conditions

You should use this process or a similar process every time you evaluate the progress of your career. A career is a process of continuous growth.

For example, as a recruiter, I started with a file card system. Additionally, I used postal mail. Over time, I added a fax to my office. Then I converted my file card system to a computer contact manager system.  Email replaced postal mail. Instead of making calls to reach people, I emailed people who were in meetings and seldom could get to their phone.

In Conclusion

Remain curious. Accept the realities of an ever-changing world of business.  You might need to return to college or obtain new credentials or certifications.  Continue to read to stay current with events of the day.  Strengthen your professional skills to become more effective in working with other people and to grow into greater responsibility.

Image Marketing: How to Leverage Social Media for Success

Image Marketing: High-powered social media and mass media create an image of how they want you to see them. They are consistent with their message and their image creates loyalty among their followers.

Align Your Image with a Cause

More than establishing a theme for your social media, create a cause: political, charitable, social, career, personal growth, and educational causes show depth in your message. They help you develop your image with a consistent message.

Caveat: The cause must be consistent with the image you are creating in your marketing theme. Politics, religion, even education can trigger people.  And that is fine as long as the triggers draw the audience you are developing.

Dress for Your Audience

If you follow social media czars, you know that they dress for their audience. Gary Vaynerchuk, author, entrepreneur, best-selling author, social media guru owns a tie, but there aren’t many pictures of him wearing it.  Dwayne “The Rock” Johnson wears clothes for his Instagram feed (@therock) and Twitter feed #dwaynejohnson that display the images of the characters he plays in his movies: large, powerful, smiling, and approachable. Nearly always in a gym, he is the sweatiest man on the Internet!

Puncher or Counter Puncher?

On the other hand, are you a counter puncher? Leading political media figures are counter punchers. They take issue with their opposition. Television, radio, and Internet counter punchers are very effective in the political arena. They use anger and fear to trigger intense emotions in their audience.

Image Marketing Needs Consistency

In closing, as you develop your image, choose messages that you believe in. This choice ensures that you can consistently create a message that is genuine. You create faithful followers who identify with your image. Additionally, as you create content, you gain experience and knowledge that makes you more effective in building a credible image.

Listening Failure: Reasons Great Ideas Are Never Heard

Listening Failure: What makes us ineffective listeners? What are solutions to overcoming listening failure? Here are steps for more effective communication.

The Value of Overcoming Listening Failure

Effective listening is important in all parts of our lives.  In our personal relations, effective communications can help us build strong, long-term bonds. In networking, effective communications can help us create trust with the new people we meet. Whether interviewing for a job or building success in our current job, effective communications will help us create success.

Take Away the Bias

Listening failure happens on both sides of the table.  To prevent these failures, both the listener and the speaker must keep an open mind.  They must set aside their feelings and focus on the meaning of the message.

Better Speakers Create Better Listeners

More effective speakers deliver clear, concise presentations.  They connect their message to the conscious mind of the speaker.  The seek feedback from the listener to create a more effective message.

Great Listeners Create Better Speakers

The most effective people know how to ask great questions and to learn from listening. ~ www.jaywren.com

Great listeners look for the message and help the speaker present their information.  They listen without judgement. When appropriate, they ask questions and collaborate in making the presentation a discussion.

Tactfully, of course, great leaders teach the team how to give persuasive presentations.

Steps to Prevent Listening Failure

For the listeners and the speaker, there are basics to have great communications.

  1. Stop what you are doing.
  2. Silence your phone.
  3. Look at the person who is speaking.
  4. Ask questions when you need clarification.
  5. Examine the discussion to see whether there is a recommended action.
  6. At the conclusion, repeat the subject to your speaker and ask if they have additional, helpful information.

Conclusion

In conclusion, listening failure happens on both sides of the table.  To prevent these failures, both the listener and the speaker must keep an open mind.  They must set aside their feelings and focus on the message not the messenger. Both sides must eliminate distractions and focus on creating effective communications.

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