When I first opened my recruiting company, occasionally someone would ask me if I minded being called a “headhunter?”
I saw in that question an opportunity to embrace the idea of being a headhunter. I incorporated the name into my introductions. I had the attached memo pad printed. When I sent people a handwritten note, I used this pad.
Most people saw a bit of humor in the pads. I took the marketing idea of embracing the idea of my being a hunter. I began to introduce myself as “The World’s Noblest Headhunter.”
With the explosive growth of the Internet, I seized the opportunity to create a job search board, publish a book, and have fun promoting my business on social media and on this website.
More recently, over time, I have written hundreds of articles on Growth, Adaptation, and Success.
I am wondering now whether I should broaden my brand to reach a broader audience. I have made a list of ideas below. Please give me your feedback, if you will.
Here is a list of ideas I have for starters.
Focusing on Growth & Potential:
Jay Wren: Grow Your Potential. (Simple, direct, action-oriented)
Jay Wren: Unlock Your Next Level. (Suggests advancement and achievement)
Jay Wren: Cultivating Growth, Defining Success. (More comprehensive, emphasizes your guidance)
Jay Wren: Your Journey to Continuous Growth. (Highlights the ongoing nature of development)
Jay Wren: Where Growth Takes Flight. (Playful with the “wren” imagery)
Focusing on Adaptation & Navigating Change:
Jay Wren: Navigate Change, Achieve Your Goals. (Directly addresses a key theme)
Jay Wren: Adapting to Thrive in a Changing World. (Emphasizes resilience and success)
Jay Wren: Your Guide to Adapting and Advancing. (Highlights your role as a guide)
Jay Wren: Mastering Change for Personal & Professional Wins. (Connects adaptation to positive outcomes)
Jay Wren: The Compass for Your Evolving Journey. (Emphasizes guidance through change)
Combining Growth, Adaptation & Success (Based on your category merge):
Jay Wren: Growth, Adaptation, Success Simplified. (Highlights making complex ideas accessible)
Jay Wren: Your Blueprint for Growth in a Changing World. (Suggests a structured approach)
Jay Wren: Adapting for Growth, Achieving Success. (Clear and concise)
Jay Wren: Unlock Growth & Thrive Through Adaptation. (Emphasizes the link between the two)
Jay Wren: The Path to Growth, Guided by Adaptation. (Focuses on your guidance)
More Action-Oriented:
Jay Wren: Take Control of Your Growth. (Empowering and direct)
Jay Wren: Build Your Future, Today. (Focuses on proactive action)
Jay Wren: Invest in Your Growth. (Positions development as a valuable investment)
Jay Wren: Transform Your Career and Life. (Highlights significant change)
Playing on the “Wren” Name:
Jay Wren: Helping Your Aspirations Soar. (Connects to the bird’s ability to fly)
Jay Wren: Small Steps, Big Growth. (Relates to the small size but active nature of a wren)
Jay Wren: Find Your Wings, Achieve Your Dreams. (More metaphorical and inspiring)
To choose the best tagline, consider:
Your Target Audience: What message will resonate most with them?
Your Unique Selling Proposition: What makes jaywren.com stand out?
Memorability: Is it easy to remember and repeat?
Clarity: Does it clearly communicate what your website is about?
Tone: Does it match the overall feeling and style of your website?
I personally lean towards taglines that incorporate the “Adapt, Innovate, Win” philosophy alongside the core focus on growth. Here are a few of my top picks:
Jay Wren: Growth, Adaptation, Success Simplified.
Jay Wren: Adapting to Thrive in a Changing World.
Jay Wren: Your Blueprint for Growth in a Changing World.