Creating the Story of Why You are Great: It’s Not About You.

Creating the Story of Why You are Great: What makes people want to hear or read about great people?  How can you make people want to hear or read about you?

Creating the Story of Why You are Great

Creating the Story

Think about the simple tools of advertising.

Advertisers use images.  They include music.  They create a message to try to appeal to you.

But why does advertising work? When does it become effective?

Strip away the images.  Turn off the music.  Delete the advertising copy.  Start with a blank sheet of paper.

What is the story that advertisers want you to know?

The Meaning of the Message

Of course, advertisers are presenting a product or service.  Advertisers are giving a sales pitch.

But the message is not just about the product or service.  The story is about what the product or service does for you.

Advertisers want you to see how the product or service will surround you with attractive people or take you to beautiful places.  They want to show you how the product or services make you feel safe or prosperous and popular.

Advertisers make their story about you.

Creating the Story of Why You are Great

Your story of why you are great works when you present like a rock star.  Rock stars become stars when they create a great experience for the audience.  The performance is not about the rock stars.  It is about the experience of the audience.

Of course, your story is about your accomplishments.  The story is about your work and your challenges.  It is also about how you turned your work and your challenges into success.

In fact, the audience may care about your success.  They may be happy for you.

However, what makes your story effective is how it makes the audience feel and think themselves.  Furthermore, telling your story correctly creates positive expectations from your audience.  You story will tell people why they should connect with you.  It will tell people why they should hire you or buy your product.

Privacy Protection: Opt-Out of the Sites that Share Your Private Details

Privacy Protection: How does this loss of privacy hurt you?  It can hurt you in several ways.

Privacy Protection

Privacy Protection: Opt-Out of the Sites that Share Your Private Details

Now there are websites that share your personal information.  Some of these sites sell this information through subscriptions.

How does this loss of privacy hurt you?  It can hurt you in several ways.

Employers seeking information on your background can use the sites to find you.  They can also use these sites to learn more about your family and your financial situation.

Lifehacker staff writer Patrick Allen has a list of steps to help you control what information these sites share and info on how to opt-out of these search engine sites.  He provides the specific links you need to opt-out.

Source: How to Opt Out of the Most Popular People Search Sites

Many of us use social media to help people find us.  Websites like Facebook, Instagram, and Twitter helps us connect with people who are important in our lives.  LinkedIn helps us connect with people who are important to our careers.

On these social media sites, you decide what information you want to put on the site to share.

However, these search engines sites share whatever information they have.  Without opting out, your information is out there for anyone to see.

Profile Cloning: Is Your Identity Being Stolen by a Copycat?

Profile Cloning:  Is Your Identity Being Stolen By A Copycat?

Profile Cloning: Is Your Identity Being Stolen By A Copycat?

What is Profile Cloning?

Profile cloning is different from profile hacking.  When someone hacks your profile, they gain access to your profile by getting your sign-in information.  This information is usually your password and username or your password and email address.

However, when someone clones your profile, they make a duplicate copy of your profile.  A cloned profile is easy to create.  The person simply downloads you profile picture from your profile.  Then they upload the same picture to the cloned profile.  They use your name.  Therefore, the profile looks the same as your profile.

Why is Cloning a Problem?

The consequences of cloning can be as dangerous or more dangerous than someone hacking your profile.

When someone hacks your profile, you usually see them posting things that you did not post.

However, when they clone your profile, you may never see what they are posting.  Sometimes, cloners will block you from seeing the cloned profile.  Therefore, you may not know that you profile is cloned.

Then the cloners invite people who trust you to connect with them.  From there, the cloners can phish for information and work various scams.

How do I report a cloned account?

Go to the cloned account.  To the right of the message box you will see three dots.  Click the dots.

How To Report Cloning

In the drop down menu, select “Report.”  Follow the instructions from there.

But what if the cloner has block me?

If the cloner has blocked you from reaching the cloned profile, have a friend report the clone to Facebook.

How do I know that the cloned profile report reached Facebook?

The person who reported the clone will get this nice card in their Facebook feed:


Thank You for Making Facebook Even Better

They will also get a nice email from Facebook:

“Hi _________,

Thanks for letting us know about someone impersonating your friend on Facebook. Reports like yours are an important part of keeping Facebook a safe and welcoming community.

Since this is happening to your friend, we’re going to close your report and follow up with your friend directly once we’ve reviewed the account.

Thanks again,
The Facebook Team”

The procedures are similar on LinkedIn.

Business and Career Growth: Can a Business or Career Become Static and Survive?

Building a Successful Business or Career Never Ends

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover
by Eric Ries

Business and Career Growth: Can a Business or Career Become Static and Survive?

Building a business or a career is a continual process of expanding your goods, services, skills, and network.  The first day that I sat down to start my career as a recruiter, I had no contacts.  I had a telephone, an empty legal pad, and a box of blank 5 x 8 index cards.

After a decade, my contact management system contained tens of thousands of contacts.  I had personally tracked and created files for these people.  Most of them I have reached out to by phone, email, or professional networks.  I still make new connections every day.  Little has changed except that my file system has gone from paper to a computer.

I continually added clients.

Here is a partial list of companies where I had recruiting contracts:

  1. PepsiCo
  2. Pepsi Bottling Group
  3. Frito-Lay
  4. Coca Cola, USA
  5. Coca Cola Foods
  6. Mobil Oil Company
  7. Soft Soap
  8. Pillsbury Green Giant
  9. International Playtex
  10. Quaker Oats
  11. Dannon Corporation
  12. No Nonsense Fashions
  13. Coca-Cola Foods
  14. Del Monte Foods
  15. The Clorox Company
  16. Nestle
  17. Brach & Brock
  18. Catalina Marketing
  19. Health Resource Corporation
  20. Majers Corporation
  21. Welch Foods
  22. Softsoap
  23. E & J Gallo
  24. Sunny Delight
  25. M & M Mars
  26. Tambrands
  27. Nabisco
  28. News America Marketing
  29. El Dorado Marketing
  30. Imagitas
  31. ConAgra Foods
  32. ConAgra Armour Swift-Eckrich
  33. Polaroid Corporation
  34. Dial Corporation
  35. Dep Corporation
  36. United Vintners
  37. 7-Up
  38. Miller Brewing Company
  39. 13-30 Corporation
  40. Hain Celestial Group
  41. Q-Interactive
  42. Label Dollars
  43. Promo Edge
  44. Centiv
  45. The Sunflower Group
  46. PromoWorks
  47. The Wine Spectrum of Coca Cola
  48. Kaiser-Roth
  49. DSD Communications
  50. Black & Decker
  51. ActMedia
  52. Linkewell Health
  53. Bush Brothers Beans
  54. Marketing Technology Solutions
  55. Sunny D
  56. Twenty-Ten Corporation
  57. InStore Broadcasting Network
  58. Insignia Pops
  59. The Beecham Group
  60. GlaxoSmithKline – GSK
  61. Jacobs Suchard
  62. Cody Kramer
  63. SVP Worldwide
  64. Mauna Loa
  65. Garden Burger
  66. EAS
  67. New World Pasta Company
  68. Vacation Connections
  69. Lala USA
  70. Continental Promotion Group
  71. Kayser Roth
  72. Morningstar Farms
  73. Duracell
  74. Kiss Products
  75. Phillips Food Brokerage
  76. Unicous Marketing
  77. Kelley Clarke Food Brokerage
  78. Wizards of the Coast
  79. Oberto Sausage
  80. Fanfare Media
  81. Linkwell Communications
  82. Lindt
  83. Nurserymen’s Exchange
  84. Maybelline
  85. Advantage 360
  86. American Italian Pasta
  87. Warner Lambert
  88. Fuel Rewards/Centego
  89. First Flavor
  90. Potlatch Corporation
  91. Crossmark Food Brokerage
  92. RB (Reckitt Benckiser)
  93. Marketing Force
  94. J&J Snack Foods Corporation
  95. Cartera Commerce Inc.
  96. Alcon Laboratories
  97. Ray-O-Vac
  98. Naterra
  99. ICOM
  100. Slim Fast (Unilever)
  101. Potlatch Corporation
  102. Dean Foods
  103. …and others

Companies Come and Companies Go.

In the list are many companies that no longer exist.  In some cases, the brands still exist.  However, these brands are part of another company.  To stay in business, I had to continue to grow new business.

Companies come and go.  People come and go.  Processes change.  Opportunities are here today and gone tomorrow.  People who build new relationships and expand their relationships will build security.

Change is constant in business and careers.  The process of building a business and building a career never ends.

Image: reynermedia/Flickr

Social Anxiety: Is It Killing Your Career?

Social Anxiety: Try Smiling

Social Anxiety: Is It Killing Your Career?

“Don’t let the world change your smile.  Let your smile change the world.”  A Work in Progress by Connor Franta

Social anxiety is common.  People who are shy are not the only people who experience social anxiety.  People who are confident about what they say or do around friends and family may feel social anxiety when they are among strangers or in front of an audience.

Social anxiety can make you avoid opportunities for work, fun, and networking.  It can reduce your opportunities for leadership roles.  Your anxiety can generate signals that make it harder for people to reach out to you.


“I’ll take a person with humor much more seriously than someone without one.Networking is a Contact Sport by Joe Sweeney

There are many things that you can do to calm your jitters.  Perhaps the most overlooked way is simply to smile.  People smile when they are happy.  And equally important is that smiling can help you feel happy.  “Fake ’till you make it” is an ambiguous term.  Some people see it as a disingenuous way of faking your skills.  Another view, is that faking confidence can help you gain confidence. A smile triggers thoughts that generate happiness.

The smiley face emoji says to other people that you approve of what they have to say.  Smiling has a similar effect.  It tells people that you approve of them.  It creates trust and helps people open up to you.

You are generating charisma.  People find your presence attractive.  Your smiling helps people feel more confident and comfortable being around you.  In turn, they smile and you feel confident from their signal of approval.

A frown will chase away friends.  Ah, but there is something about a smile that attracts people and draws people to you.

So, let it go.  When you see people, start with a smile.  As people approach, nod and smile.  When you are shaking hands with people, look at them and smile.

LinkedIn: How to Unfollow a Connection

Those Annoying Connections
LinkedIn: How to Unfollow a Connection

It is helpful to know how to unfollow a LinkedIn connection.

Do some of your connections annoy you with the things that they post on LinkedIn?  Does it annoy you that some of you connections post political opinions or that other connections post puzzles or brain teasers.  Do you have connections who spam the news feed with post after another?

Even worse, do you find that people who aren’t your connections are fulling your news feed with their post?

LinkedIn Choices: Accept, Change, or Unfollow

There are at least three things that you can do to end your frustration with the annoying things that some of your connections are doing on LinkedIn.

One thing you can do is to break the connection.  When you break your connection, you lose access to the connections in this person’s network.  You lose their persons’ first-degree connections and on a larger scale, you lose the person’s second-degree connections.  These people no longer show up in your news feed.  They no longer show up in the list of automatic invitation connections among the people “you might know.”

A second thing that you can do is to criticize your connection for annoying you.  In this case, you risk damaging a relationship that might be valuable to you later on.

A third option is to unfollow a connection.  The person will still be your connection. The process is simple.  Go to the person’s profile, find the send button, click the down arrow, and click view recent activity.  You will land on the person’s updates.  This is a very cool page.  You can not only follow and unfollow people. You can see how many total contacts they actually have!

LinkedIn Unfollow







Remember your options.  Use those options to expand your network and build your relationships.

Images: Jay Wren

5 Ways to Destroy Yourself Online

Track Wreck

There are many ways to destroy yourself online.  Here are 5 things I try to avoid.

Trolling and Trolls


I love Internet forums.  I read forums for fun and for information.

But forums have a sneaky way of getting readers into a blind date with a troll.  A few months ago, I made the mistake of giving my opinion as opposed to the facts on a forum, only to find that a troll challenged me to explain myself.  Answering the person would only have made the conversation grow.  How wonderful, I could have a relationship with a troll!  I deleted the comment.

On a gut level, the idea of trolling has some appeal.  You know, you create a sneaky identity just to sound off with your opinions and set people right.  But this tactic has a price, especially when people lift your covers.  I read an article a few months ago about a politician who spent $35,000 to find the identity of a troll.  And he found him!

Occasionally, I read an offensive post, something intended to tick people off, at least tick some people.  These posts have a magic for creating rants and counter rants.  People who know how to troll take as much or more pleasure in making people angry as they do in attracting people who agree with them.  Reacting to trolling just raises the post in forum streams.  I just let it go, let it go, let it go.  ♫ ♫ ♫

Internet Policing

Internet Sheriff 1 thmb

Wouldn’t it be great if you could make everyone on the Internet either agree with you or shut the heck up?  You betcha.  I’ve tried.  But they don’t shut up.  They just come back and post more stuff to tick you off.  There is no policing Internet forums.  I can either embrace them or avoid them.

Correcting People On The Internet is not my job.



The web is rife with political stuff during political seasons.  Most people have a bias more than a brain when it comes to politics.  Politicians do not give people information.  They give people sound bites, clickbait and headlines to chum the waters for political fish.  People can rise to the bait suck it up.  But political chum is less cool in business and social forums. When I see people posting chum in my Internet feeds, I unfollow them.  See ya, not.  Don’t want your tweets. Don’t want your face on Facebook.  Don’t want your political wisdom on LinkedIn. No, no, no, not now, not ever.

I don’t unfriend them or disconnect from them all the time.  I just unfollow Friends Who Post Politics on the Internet.

Stupid Stuff

Stupid is As Stupid Does jpg

Wow, the Internet is immediate and permanent.  And that’s a long time!  I see screen captures of deleted Tweets, Facebook posts, and Instagram on the Internet all the time.

I have posted and deleted material I later thought might possibly be sketchy.  When my gut tells me that I am posting something sketchy, I side with my gut. There is absolutely nothing I can post in a forum that is worth my reputation.

Images: Robyn Jay (Train Wreck), EFF Photos/Flickr (Troll)