Business Power: No Free Lunch

In today’s digital world, you may find that the most useful tools for your job or your business are free.

The exact origin of “no free lunch” is uncertain but seems to come from the free food (lunches or hors d’ oeuvres) restaurants, hotels, and bars offer to draw customers to buy drinks.  There is “free lunch” during “happy hour,” if you pace your drinks or if you eat in locations that have laws requiring that establishments that sell liquor also offer free water.

The expression has found popularity in at least three areas:

  1. Economics: “There’s No Such Thing as a Free Lunch, ” Milton Friedman, 1977
  2. Mathematics:  Wikipedia.org, No-free-lunch.org, IEEE Xplore.org; search Wolpert, Macready, and others
  3. Pop culture: “TANSTAFL” or “there ain’t no such thing as free lunch”

In Google search, the phrase types ahead to give these results multiple results.

No free lunch
No free lunch theorem
No free lunch economics
No free lunch quote
No free lunch meaning

Despite the popularity of “no free lunch” as a colorful figure of speech, many people are living better, healthier lives and building more powerful careers through free lunch everyday.

Google.com/trends is a great free tool to research keywords for your résumé, website, business names, or presentations.   Since often the things you as a person or as a business create become a digital document and finds a place on the Internet through web listings, people will more likely find your material if you use words that rank high in Google trends.  Additionally, the material you send to people for storage in their local files will be easier for those people to find through local search if you use the best keywords for those documents.

 There are free articles on how to write a résumé, a business letter, or anything else.  JayWren.com offers several articles on these subjects.  Just enter the word “resume” or the word “write” in the website search window.

To further promote your career, business, or even your point of view, there are terrific free websites available.  Some of these free websites contain extremely popular content.  All you have to do is register with the website provider and follow simple instructions for picking a template for to make your website.  Wordpress.com, Weebly.com, Blogger.com, Sites.Google.com, and Tumblr.com are free websites.

Among the most esteemed researchers for search engine algorithms, David Wolpert uses the metaphor “no free lunch” about search engine optimization.  He also has a free website at davidwolpert.weebly.com.  

Microsoft offers 10 gigabytes and Google offers 15 gigabytes of free online storage.  Google search returns 75,000,000 “free online file storage web resources.”   There are also countless free email services.

 There are, of course, shrewd shoppers who take advantage of gift getting as a lifestyle, whether through sampling and coupons or credit card rewards or credit card registration.  If you do not think food affects your career, try working without it.  Everyone eats.  As for credit cards, be judicious how you use them lest you give bankers with “free lunch.”

There are membership sites that give you vast amounts of information without even becoming a member.  Next time you want to find a person’s profile on LinkedIn and not let the person know that you looked at their profile, sign out of LinkedIn.  Then enter the information in the three most popular search engines by using the following format.

Search Engine Format
Bing.com First Name Last Name LinkedIn
Yahoo.com First Name Last Name LinkedIn
Google.com First Name Last Name site: LinkedIn

I enjoy receiving “free lunch.”

I enjoy providing “free lunch.”

As for attitude, I try to remember that I receive a lot of free lunch just as I try to remember that my glass is always half full and that my gratitude list is long.  “Free lunch” has as much to do with a mindset as it does with something for nothing.

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Staying Healthy for Your Career Increases Your Success

Staying healthy and being successful go hand in hand. ~ www.jaywren.com

I found that when I quit smoking and started exercising, my personal performance doubled.

Steps to Staying Healthy

Get your doctor’s advice before starting an exercise program.

To turn my decision to exercise into action, I set up situations and times to exercise. I involved my family and friends.  Whenever possible, I exercised with my clients.  I found it helpful for staying healthy to involve other people.

Health Clubs

I enjoyed going to a health club for several years. The club had coffee and other beverages. The equipment was ready to use. I could go to the health club on my way to work or during my lunch hour. After exercising, I could shower and shave and go directly to work.

My clients were all over the country.  When we were staying at the same hotel, I would ask some of my clients to join me in exercising.

Sports Teams

Softball games at company picnics may be as common as the potato salad and the barbecue on the menu. I have been to national company meetings where golf, beach volleyball, relays, tennis, and softball were all part of the company activities. Sports may be a terrific way to expand your network within your company, with your clients, and at trade events.

My wife and I played co-ed adult soccer, volleyball, and softball. I coached and played on men’s softball teams.

While playing sports, my wife and I had a wonderful time.  We spent more time with our friends.

Furthermore, we got to exercise when we might otherwise have sat on the sofa and watched television.

Get Sports Partners.

If you do not have friends for golfing, tennis, handball, racquetball, basketball, bowling, running, or other activities, ask your friends or family if they would like to join you for play time.

Buy Inexpensive Equipment.

Finding free exercise equipment is not necessarily easy, but it is far from complicated. For over 10 years, I used an exercise bike in my family room and a weight machine and free weights on my covered patio. I enjoyed using this equipment. Over time, I began to enjoy walking and calisthenics more than I enjoyed sitting on a stationary bike or lifting weights. I listed the equipment on Craigslist and did get a few bucks for my equipment.
I have found listings on Craigslist for free equipment. In some cases, people list equipment just to have someone come to their home and take it away.

Don’t be afraid to negotiate.  I have a friend who listed a Shopsmith™ woodworking table for free on Craigslist. He did not get any calls. Then, he changed the price from free to $50.00. He started getting offers at once and the equipment was gone in 3 days.  However, if anyone had asked, he would have let the equipment don’t for free.

Walk. Run. Lift. Move Your Body.

If you live in a safe area and you do not suffer from injuries or health issues, just walk out the door and walk back in after a great trip around the neighborhood.

Calisthenics can be very effective as well: toe raises, sit ups or crunches, leg lifts, squats, lunges, push-ups, pull ups.

If you want to add a little weight, fill a couple of water bottles with sand and do upper body exercises while marching in place or walking for 15 minutes.

Joining a Class

Physical activity classes are helpful in staying healthy.

There are classes for every activity: yoga, meditation, martial arts, golf, tennis, fencing, horseback riding, casting and fly fishing, ad infinitum. There are also trainers or personal coaches for any sport you can imagine. Before joining a class or signing up for instructions from a stranger, ask around to see what other people have experienced through the classes, place, or person you are considering. You might also check on the Internet to see if people have reviewed the place where you are considering taking a class.

My wife and I joined dancing classes on two occasions. I managed not to embarrass her too badly, and we had a wonderful time. I have also taken classes for golf, meditation (a mental exercise), baseball, and volleyball. Taking classes is a lot of fun, especially when you take them with your family or friends.

Take Exercise Vacations

Rather than go someplace where you sit around a pool or on a beach, go someplace where you can hike, surf, snorkel, fly fish, or take walking tours.

https://www.jaywren.com/even-in-the-lottery-work-comes-before-success

Forbes Top Career Sites

Thank you everyone for your support in nominating JayWren.com to Forbes top career sites.  I learned this morning that I made the list.

Forbes writers Jacquelyn Smith and Susan Adams reviewed hundreds of websites and thousands of comments to reach their decision.  It is a real honor to be among their choices.
The excellent articles that Smith and Adams write should place Forbes among the top websites for your career.

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5 Techniques for Better Focus

Clap your hands.   Have you ever noticed how American football teams huddle before each play?  What is the last thing that the players do before breaking the huddle?  They slap their hands together in unison.  They clap.  They are practicing the rhythm of focus.  In the huddle, each player receives the assignment for the next play.  Clap, their mind is on their assignments.

Turn off your computer monitor.  If you are on an important phone call and you are not using your computer to record information for that call or to research information to answer a question, just turn off your computer monitor.

Make notes with pen and paper.  It is impossible for me to write down what you are saying and at the same time think about something else.  When I go to an important meeting, I use a pen-and-ink list to ask questions and take notes.  The other person in the meeting can see what I am writing and participate in my note taking.  After the meeting, when I record my handwritten notes on my computer, I review and memorize the important points of what I just learned and take action on the things I need to do.

Look, listen, and ask yourself a question?  How many times have we all heard a person’s name and not be able to recite it immediately afterward or looked at a clock and have no idea of the time of day?  When I meet someone, I can look at the person’s eyes and ask myself, “What color are the eyes?”  Then I say the name of the person in my mind and state the color of that person’s eyes.  “Sue has hazel eyes.”

Eat, but eat light.  If I am suffering from a drop in blood sugar or if I am in a food coma from a heavy meal, my mind travels to far-away places.   If I eat a few carrot sticks or an apple or a few bites of almost anything a half hour before a meeting, my mind comes back to the present moment for that meeting.

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Is it Time for You to Start Your Own Business?

Is it Time for You to Start Your Own Business?

Prior to entering recruiting, I worked for two terrific companies: Procter & Gamble and Polaroid Corporation.

I did a lot of things that I loved to do.  I took pride in my companies’ brands.  I loved giving presentations.  I enjoyed the travel.  I took fascination in new product introductions.  I found joy in absolutely crushing the competition in shelf space, ad space, and in sales.

However, I had two frustrations.

  1. Income: No matter how great my performance or the evaluations of my performance, there was little difference between my income and the income of my peers.  At one point at Procter & Gamble, I led in sales performance for 15 consecutive months and got the same bonus and same pay raise as everyone else.  My first year at Polaroid, I led the nation in sales against quota.  My bonus was 17% of my salary.  The lowest bonus was 12% of salary.
  2. Location: Where my family and I lived had to fit the needs of the company.

My first experience at witnessing a successful start-up company was a real revelation.  I had just taken a promotion and moved my family to The Woodlands, TX, just north of Houston.  I had an office around the corner from a man, who had worked for a major oil company.  Three years earlier, he had started a company that brokered sulfur and sulfuric acid.  These chemicals are waste products.  Refining separates then from the oil.

To other companies, sulfur and sulfuric acid are essential products.  He developed the knowledge for selling these chemicals during the time he worked for the oil company.  His business model was simple.  He found people who needed to dispose of sulfur and sulfuric acid and found people who needed to buy them.  He made a commission off brokering the deal between the two parties.

His income and my income were very similar except that his income had significantly more digits to the left of the decimal point than my income at Polaroid Corporation.

Today, the company that he founded is an international chemical company that sells a diverse range of chemical products.

He started his company based on two concepts:

  1. He relied on his established network, which immediately gave him a customer base.
  2. He became a broker, which eliminated the costs of owning inventory and the costs of manufacturing products.

You may find that starting a company offers more security than getting a job.  A member of my family was a successful sales person for a fragrance company until another fragrance company bought his employer.   He found himself in the same place in which many people find themselves.  Another company bought his company and eliminated positions.

Rather than pursue another job and face the risk of yet another job loss through an acquisition, he set up a brokerage operation for consumer products.  He established contracts with a network of companies that would ship to and bill retail customers.  He had no shipping or inventory complications.  He got his commission directly from the company that shipped the product.  His retail customer base was the same as the one where he had been successful.  He reduced his risk of distribution losses by building a base of product selections built on contracts with a broader range of products than just fragrances.

He quadrupled his income.

The broker business model is simple.  Brokers find a person with a need and a person with a product or service and make a commission from putting them together.  Sales people have the straightforward opportunity to go from an employee to a contract employee, because they typically have an established network for their goods or services.  Yet many people have a network and the skills to meet needs within that network.  Even without a network, people set up websites with shopping carts and start new businesses.

Self-employment provided me with these three things.

  1. Allow me to live where I wanted to live
  2. Connect with contacts and knowledge I already had and every year build on those relationships and that knowledge
  3. Tie my income directly to my performance.

Is it time for you to start your own business?

8 Ideas for Enjoying Work

8 Ideas for Enjoying Work

Find the beat of your own drum and march to it.  It is so easy for me to get distracted and off course when I look at what other people are doing and imitate those people.  What I often find is that the direction that those people are going is completely off track from where I want to be.   If I can just trust the beat of my drum, I can stay on task, trust my instincts, and create work that is original and produces fantastic results.

Be happy today.  Happiness is an inside job.  When I feel sad, I acknowledge that I am sad.  I do not focus on the things that I believe are making me sad.  Often my feelings come along and I seem to find ideas to hang them on.  I admit that I am sad, I experience the feeling of sadness, and I let it pass on its way.  If I do not attach ideas to my feelings, most of the time my feelings only hang around for a minute or two, and I get a fresh, often invigorating sense of my world.

Focus on doing things accurately.  My baseball coaches said see the ball and hit the ball.  In football, the coaches said see the ball and catch the ball.  Watch the baseball all the way into your bat.  Watch the football all the way into your hands and arms.

Create new things instead of perfecting old things.  I have worked drafts of articles so many times that I have lost track of what I had in mind when I started writing the article.  I have found that the best way to work on any project and carry it forward to the finish is to write day a statement of what I want to do.  Then I create an outline of the things that I need to do to do the task.  Next I fill in the details of completing the task.  Whether I am washing my car or writing an article, the process of the same.

Keep projects simple.  The steps are pretty much the same for each project

 Wash Car  Write Article 
Tools: bucket, soap, sponge, towels, water hose Tools: Laptop
Spray the car. List paragraph headings
Sponge wash car. Write material to match
headings.
Rinse the car. Proofread the article.
Dry the car. Post the article on my website.

Emphasize the things that are working and build on those things.  Sometimes it is easy for me to get off track, discouraged, and loose my sense of direction.  What seems to help me to focus on the things that I did when things were working and simply repeat those things.

Keep an open mind to new ideas to simplify and make your life easier.  I see new, simple, even free ways to do the same things that have been a struggle.   I created the table above in Microsoft Word.  For anyone who has ever tried to insert a table in a website, you will know that tables make some material easier to read can the table can be a challenge to create and support through editing.

Take criticism as suggestions not rules and certainly not as corrections.  I remember working with an applicant on her resume.  She told me that the things that I told her she had already covered with other recruiters and had even had her resume written professionally.  I said simply that I understood and that the only thing that mattered is that she manage her resume in the way that she feels will be most effective for getting her interview.

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