Macho Market: Guy Shopping is Great for Supermarkets

Visit msnbc.com for breaking news, world news, and news about the economy

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

The Best CPG Trade Show Calendar

For a list of upcoming CPG trade show events, click here to go to Supermarket News. 

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

HBR: Productivity and Multitasking

Today in “Harvard Business Review” I read an article in which Sanjeev Grupta cites Tony Schwartz and other sources on the value of doing one thing at a time.   Sanjeev Grupta takes the discussion a step further to set up processes in which an employer can set guidelines to reduce multitasking in the workplace.

After reading the article today, I have to say that I get it…finally.  A person will actually do the more important things for the day and actually complete more projects by following the steps laid out in this article.

To read more via Harvard Business Review, follow this link.

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

Red and Green Lines: Good for Links, Bad for Resumes

Have you ever noticed how some word documents are lit up with red and green lines?

Those lines are the method word-processing software uses to call attention to errors in a document.  To most of us, that information is common knowledge.  So I am surprised when I see those lines show up so often in business letters and resumes.

There are settings in MS Word to prevent those lines from appearing.  Using those settings, however, puts the writer at the disadvantage of not having the lines to help catch mistakes the lines are designed to highlight for correction.

The most common mistake that creates the lines is an incomplete sentence.   Some examples might read like the following statements:

Led the nation in sales.
Reduced costs by 50%.

A better way to make the same statements is to make bullet point lists and leave off the period at the end of each listed point:

  • Led the nation in sales
  • Reduced costs by 50%

I hope this helps some of you find that you have less red and green lines on your resumes and more interviews offers from the the people who read them.

The world’s most noble headhunter!

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

Network: Even when there is no apparent reward.

I once had lunch with a senior executive who, as have so many people, found himself unemployed as the result of another company buying his company and eliminating his job.

He had been unemployed for over a year.  He told me that he had not had one interview in over a year, because there was nothing worth his time.   When I pressed him as to what he meant by things that were worth his time, he explained that he had been an executive vice president and the jobs he was seeing were two or three levels lower.

Kind of off the cuff, I suggested that he might consider just getting out and meeting people.  Take interviews when contacted about a position he had been promoted beyond, if the hiring company was interested in meeting with him. He could just suit up and get out to see if he might have some ideas for their business.

In this case, the networking paid off.  He received a call regarding a company that had managed to make its sales goals but was struggling to make money.  He suggested that perhaps he could come in as a sort of sales manager on special assignment or contract employee.  In six weeks he called me to tell me that he was the executive vice president of sales of a Midwest food company.

All he had to do was get out and meet some people when on first glance there was no apparent reward.

The World’s Most Noble Headhunter

 

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

Trends This Week

“Talks in less than six minutes: Renny Gleeson: Page 404, the story of a page not found | Video on TED.com”

“Mark and Angel Hack Life.  Practical Tips for Living.” Mark Hack- 12 Things Successful People Do Differently.

“Harvard Business Review” Beth Comstock -Want a Team to be Creative? Make it Diverse. 

“Fortune” 20 most profitable companies – Exxon Mobil (1)

“Business Insider”  What I would call the limo of the year, one long Rolls-Royce.

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

Dancing all night does not make you a dance star.

 

 

 

Byline: Jay Wren

Quite often I receive resumes from job seekers people who state in the heading of the resume how long they have been in a certain industry.  I understand the value of experience.  However, a resume gives job seekers just a few words to tell a convincing story to get a job interview.

I wonder if how stating how long a person has been working is nearly as important as a person stating accomplishments or as valuable as stating names of accounts, positions a person has held, percent increases accomplished, software mastered, and other keywords that staffing personnel and hiring managers pick up visually and in computer searches.

As an illustration, if you watched Kenny Mayne, Jerry Rice, and Steve Wozniak compete in ballroom dancing in recent years, you probably know that for them to dance longer would only make them worse dancers.

In their specialties on the other hand, Kenny Mayne the sportscaster, Jerry Rice the pro’ athlete, and Steve Wozniak the computer inventor piled up great work on top of great work to the point where they are recognized as leading professionals in their field.  Their list of accomplishments is a matter of public record.

If I were to write Steve Wozniak’s resume, I would not say “Worked forty-two years in consumer electronics.”  However, drawing on material from Wikipedia, I might write something like this for Steve Wozniak’s resume:

Co-founded Wheels of Zeus 2001

  • Created wireless GPS technology

Founded CL9 1987

  • Brought the first programmable universal remote control to market
  • Concurrently taught fifth grade students

Co-founded Apple Computer 1976

  • Created the Apple 1 computer
  • Co-created the Apple II computer

University of California, Berkeley, CA, Bachelor of Science Degree, Electrical Engineering and Computer Science,  1986

In conclusion, I recommend that people not use precious space to state how many years they have worked in an industry.  I do recommend that job seekers use valuable key words such a accounts, initiatives,  software tools, and other keywords that will be picked up visually and in computer search as staffing people and hiring managers are looking for their next hire.

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

Here's hoping for an economic turnaround for everyone!

As a follow up to the article from last week (“Where have all the Women’s Jobs Gone?”) , here are web results listing nearly two million articles and job postings for women. Here’s looking to a turnaround in the economy for everyone! Click for results via See Who IS Hiring!

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

An inside view of jobs and management at Google: The Myth of the Genius Programmer

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email

Social Networking & CPG Take Center Stage at P&G - Business Exchange

Sales of Procter & Gamble’s (PG) Pepto-Bismol had been flat or declining for several years when in 2010, P&G marketers noticed that social media chatter about the pink indigestion reliever was occurring on Saturday and Sunday mornings—presumably after users had overindulged the night before. So P&G decided to try to lure potential customers before their eating and drinking binges by touting the product on Facebook with the upbeat slogan “Celebrate Life.” The result was an 11 percent market-share gain in the 12 months through fall 2011.

Social Networking Takes Center Stage at P&G – Business Exchange.

Share on TwitterShare on TumblrSubmit to StumbleUponDigg ThisSubmit to redditShare via email