Retailers, manufacturers, and service providers put their name out there. They run ads in the newspaper. They do direct mail campaigns. They do telemarketing campaigns. They offer coupons and discounts with deadlines and a call to action. They run ads on radio and television. They sponsor public events. They put their company profile on social media pages. Their executives do interviews on mass media. They take part in community service projects with volunteers and donations.
Through these efforts, shoppers find retailers, manufacturers, and service providers. Shoppers buy the products from these companies as the result of how these companies help shoppers find them and their products.
Following the same steps, you can help employers find their way to you. You need to put your name out there to help employers know your name and know how to find you. You can call employers to learn how to apply for a job. You can go to their places of business to introduce yourself. While you are there, you can apply for a job or learn how to apply for a job.
You can send your resume to employers. You can apply online. You can volunteer for community service projects. These projects can help you meet employers and people who know employers.
You can create multiple profiles on the Internet. Good places to put your profile include LinkedIn, Facebook, Google Plus, and others. You can post your resume on job boards and job listing websites.
You can seek speaking forums where you can give talks. Based on your skills and education, your opportunities to speak or do interviews can vary from mass media to trade shows or college programs.
The key to how to help employers find you is to do what retailers, manufacturers, and service providers do. Get your name out there to employers.
Image: Search Engine People Blog/Flickr