Professional Networking: Creating Credible Connection Invitations

LinkedIn is a business and career professional network.   Credibility is very important for making connections and building your professional network on LinkedIn.

LinkedIn has seven options for inviting people to connect with you.  Each option has advantages in terms of creating credibility and ease of use.  Here are the seven options.

  1. Colleague: Requires you to choose a company
  2. Classmate: Requires you to choose a school
  3. We’ve done business together: Requires you to choose a company
  4. Friend: No requirement
  5. Groups: Requires you to pick a group for which you and the other person both have membership.
  6. Other: Requires email address
  7. I don’t know: Blocks you from connecting. Look back up through options that are available to you.

Options #1, #2, and #3 place a burden, albeit a small burden, on the contact you are inviting. After accepting your invitation, the person gets a request to add this company or school to the person’s profile.

LinkedIn requests that the person add information to their profile based on the company or school you have chosen.

Friend option #4 is the easiest to use and may contain the greatest risk to your credibility.  Business people often think of each other as acquaintances or associates.  If the person you are inviting does not even know your name, you are running an obvious risk of credibility. However, if the person is a genuine friend, you may have added a connection who does not expand your network but may offer opportunities to make other connections.

Groups offer easy connection features and can give you direct access to people who can help you with your business and your career by allowing group members to select an option for receiving messages from other group members.

Using this option is terrific for adding connections.  Most group members select the option to allow other members to send them messages, thereby making themselves available to receive invitations from other group members.

Since in becoming a member of a group, you are connecting with people who have common interest with you, it naturally follows that inviting group members to connect through the group option results in a very high rate of invitation acceptance.

The “I don’t know” invitation option does serve as a reminder not to invite people to connect whom you do not know and encourages you to seek people who can most help you build your career and your business.

What ideas do you use to build credible invitations?

“The World’s Most Noble Headhunter”

Community Building: People Create Better Things Together

Medium is a community website that publishes articles from writers who collaborate to help each other create better material before publication.

The website is a great place for business people to get stimulating ideas from outside their community to refresh their business, career, and home life perspectives.  The theme of writers helping writers create better material is a good theme for success in any circumstance. Husbands and wives who can collaborate on family decisions can have more successful and healthier families. Companies where employees help each other with advice and ideas are more successful through collaboration. People who travel in groups are safer if each person minds their own safety as well as the safety of others.

The articles vary with the specialty of the writers and flow in a blog feed.

The writers are from all over the world and have a variety of skills and interests. Their point of view and information is very refreshing, especially in a world so dominated by a few sources such as Facebook, LinkedIn, and some cable channels.

Ev Williams created Medium (founder of Blogger and co-founder of Twitter).  He has attracted a lot of talented and in some cases widely published writers to publish by invitation on the new website.

COMMUNITY BUILDING

A lot of writers who publish on the web have no copy editor or in other cases may have editors whose focus in editing is on the publication’s point of view. The writers get no advice to stimulate their creativity or challenge their thinking before publishing their material. To quote Ev Williams, “People create better things together.”

Writing is a lonely task. Many writers work in silos. Their co-workers are keyboards, pencils, pens, and the blank page on which writers place words.

Even freelance writers who work as stringers for major publications write alone and often function more like students creating term papers. These writers create their material away from the central office and send the material to an editor. The editor may simply push the material aside or change the material to the publication’s point of view. Meanwhile the writer is in the silo creating more material.

Even writers who have friends who are writers may never connect on their work. Each one may write about different subjects. They come together to discuss getting away from work. They discuss sports, politics, or music, anything unrelated to work. Taking a break from work is the reason for meeting.

Robert M. Pirsig was a technical writer. He wrote in one of the deepest silos in literary history. Instead of editor support, he got rejection. He received 121 rejection letters before he found a publisher for his novel Zen and the Art of Motorcycle Maintenance: An Inquiry into Values.

There are countless other writers who remain anonymous and put food on the table with freelance pieces, ghostwriting, technical pieces, words-between-the-numbers business publications, and other anonymous material created when a company needs someone to pull something together for publication.

Until now, these writers did not have a community of the quality and collaborative process that Medium.com offers.

I have written for decades. With tongue in cheek, I sign my material, “The World’s Most Noble Headhunter.”  Although I have published a monthly career and business newsletter for ten years, I am perhaps more often recognized as one of the best middle management corporate recruiters in the CPG industry. When placing recruiting calls to applicants, I have used the nickname “The World’s Most Noble Headhunter” as an icebreaker.

I first wrote published articles during the Vietnam War.  As part of my duties aboard an aircraft carrier, I wrote articles about air strikes.

I would interview Navy aviators as a collateral duty in between bridge watches. The stories that I wrote went to Saigon for clearance and declassification.  Then the military would these articles to the media.  The byline went to the reporters who published these articles as a finished product.

The public affairs office out of Saigon did recognize my writing as “outstanding.”   During one of my bridge watches, the commanding officer of my ship showed me the message he received from Saigon public affairs. “The Midway’s press releases have been consistently outstanding. Keep them coming.”

You know, I was tickled when I saw that message. I am a writer now. I did not get a byline, but I was a writer. A writer of much higher military rank than I took time to tell my commanding officer he was doing a great job. He got the credit, but I was the writer. With Medium.com, I now have a community of writers. People do create better things together.

 

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The Best Efficiency Advice in the World: Stop Perfecting and Proceed with Creating.

Stop Perfecting and Proceed with Creating.  Not everything that is less than perfect needs to be fixed.

Perfectionism as a process:  The management process Six Sigma recognizes that all processes have less than perfect consistency. The goal of the process is to do at mathematical consistent expected levels.

The perfectionist as a manager: the worst case of perfection affecting performance I have seen was in a former supervisor.  He placed so much emphasis on everything being exactly the way he wanted them that everyone struggled through countless changes to meet his expectations. Whether dealing with correspondence, maintenance, or production, he would continue to look for flaws in everything.  He would insist that things be done to meet his idea of how they things should be done.

When this person left, his replacement was just the opposite in his management of people and requirements for perfection.  He knew that he had intelligent, conscientious people working for him.  He would carefully review the finished products and perhaps make changes.  However, he also knew that countless unnecessary revisions were just a waste of time.

This principle could pertain to anything.  Speaking at a WordPress WordCamp conference on search engine optimization, Matt Cutts was discussing how to format web addresses.  He even commented that sometimes inconsistency between a web page title and the web address may draw more people to a web page, because the added words that result from the difference between the title and address offer search engine more information to use in response to a range of subjects search engine users enter.  In this case, imperfection can be an asset and even slightly flawed web addresses are not generally worth going back and revising just for the sake of format.

Many things in ways in life and business are the same.  It is inefficient to redo things every time we learn of a new way of doing them.

In my case, I may have a newsletter ready for circulation and discover a new format that might be more attractive.  Redoing the newsletter might just be a waste of time compared to creating the next newsletter in the new format and leaving the completed project the way it has been completed.

This principle saves money and time and reduces the risk of errors.
Every time a company revises or reworks anything, the company spends money and creates delays.  Additionally, some products may undergo changes that introduce errors that must be caught before the revised product can be released.

The principle reduces confusion and risk of error.
Changes of schedules in groups of people create confusion.  Inevitably the more changes to a schedule will result in an increase in the likelihood that more people will fail to meet the schedule.

I first observed this when I was a young manager and there was a flight change involving eight people.  No one got the information about the change.  All eight people missed the flight.  Having been involved in countless scheduling situations since that time, I have seen it happen countless times where inconsistency increased the risk of errors.

In my business, I developed a procedure which required that everyone who was involved in a scheduled event had to confirm with a reply in an email and select the reply all option for that email.  Then I could confirm that everyone knew about the change and everyone knew about who had not confirmed.

The Best Efficiency Advice in the World:  Stop Perfecting and Proceed with Creating.   In conclusion, I am getting more done and the people who rely on me to give them advice and services are getting better value for their investment.

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Building Professional Relationships at Work and On The Web

The Fundamentals of Building Professional Relationships at Work and On The Web

  1. Building a professional database is simple.
  2. A database is not a network.  It is a contact list.
  3. Building a network of professional relationships takes time.
  4. The best time to invest time in building these relationships is before the time that you will actually need them.

I have known people who have gotten fifteen to twenty years into their career before realizing that they had not developed a strong enough professional network to support their career.

IF YOU NEED A FRIEND, BECOME A FRIEND.

Friends become friends, because they have common interests. Listen to what people are saying about their families, their jobs, their hobbies, the books they read, the games they play, the sports teams they follow.  Look for the common interests and ask them about what they think about the things that interests them.  If you need a friend, become a friend.

People enjoy talking about things that are interesting to them. They become friends with people who will listen and add information that helps the conversation flow on those interests.

People enjoy hearing things that are consistent with their beliefs.

Friends seldom bond over disagreements.  If you happen to have different views about things that a person likes, talk about the things you like in common.  I have seen business relationships fall apart as easily over sports issues as financial issues.

WHEN ASKING FOR HELP, OFFER TO HELP

Offering to help people when you need help yourself can sometimes be difficult.

Yet the people you contact will more greatly appreciate your contacting them if you also offer to help them.  You are looking to develop professional relationships not just build a database.

You are not going to play golf or go to a movie with everyone you know in business, but you do want people to see you as a person who has their interest at heart.

LINKEDIN: CONNECTIONS AND GROUPS

For now, I am going to focus on LinkedIn and come back to Facebook, Google, Twitter, and perhaps Tumblr later.

LinkedIn Connections:  For most LinkedIn users, their connections are people they know. These LinkedIn members have developed professional relationships with these people.  I have among my LinkedIn connections people with whom I have developed relationships recently.  Others I have known over time.

I am sure that there are people for whom their LinkedIn connections database is a giant spam machine.  My experience with LinkedIn is very good in this regard.  I believe that LinkedIn has done a very skilful job of limiting spammers while allowing people to build fabulous contact files.

LinkedIn Groups:  From my experience, LinkedIn groups are best used as a place to get help.  Here is what I have seen to be the most effective use of these groups.

The Do’s

  1. Do ask questions that engage people in a discussion.
  2. Do offer answers to questions other people have asked.
  3. Do compliment people or simply like ideas they have shared
  4. Do post news or information that is specifically relevant to a group.

The Don’ts

Don’t post an article from your website just because you want exposure.
Don’t criticize or argue with people on the Internet.
Don’t get into religious or political discussions on a professional group forum.
Don’t say anything at all if you can’t say something nice.

LinkedIn Invitations:  When you are inviting people to connect with you or to join your group, you might consider these additional ideas.

  1. Do give specific positive reference to comments people have made in a group as a reason you are inviting them to connect with you.
  2. Do include a genuine personal note to show how you would value the connection of the people you are inviting to join your network.

Sample invitation:

Addressee:
You have outstanding credentials in terms of where you have worked and the type of responsibilities you have had. I would like to add you to my professional network.
Thank you.
Best regards,
Your Name

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